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In conversation with Kim Bradford

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We spoke to Kim Bradford  (GDPR extraordinaire) to learn more about how the regulations are impacting recruitment marketers, bust some myths and give us all a much needed refresh.  A great listen for any marketer who has to do GDPR (that’s all of us btw!!!)

Unlike many GDPR podcasts, this is no turgid affair – Kim is engaging, accessible and an all round good ‘un.  It’s about how GDPR can help marketing NOT how it can prevent marketing.

A longer blog than normal, but well worth it!

In conversation with Conor Cotton

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We spoke to Conor Cotton  (Senior Partnership Development Manager at Not Going to Uni) to learn more about targeting non-graduates.  A great listen for any marketer looking to hire candidates without degrees or recruitment consultants for internal hiring (AKA most of us!).

An Interview with Recruitment Marketer

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…… Daniel Evans

Current Position: Head of Marketing

Company: Roc Search

Years in recruitment marketing: 13

Briefly describe your recruitment marketing career to date?
I started at Hays in 2006. I learnt loads (how to use apostrophes was high on that list!), did my CIM qualification and experienced how marketing had to adapt when the recession hit. After 6 years I moved on to GCS Recruitment to establish their marketing function. Pretty much a dream job at the time because I had such freedom compared to the corporate environment. If Hays taught me marketing, GCS taught me recruitment. A superb 6 years where marketing started as the colouring in department and became an integral part of the business and delivering ROI.

What did you want to be when you were growing up?
Like every young boy I wanted to be a footballer. Unlike every young boy I also wanted to be a tap dancer! My mum took me to a lesson but I refused to go in when the room was full of girls! I then wanted to be a lawyer but someone told me it was a lot of hard work. It was when doing a GNVQ business studies course in sixth form that I discovered marketing. It seemed like the only interesting module and from there it was a marketing degree.

So I am living the dream of 17 year old me, just not 7 year old me…

Who inspires you (both in recruitment and outside)?
Firstly, my wife is also a marketer and I steal all her ideas. That helps…

But I couldn’t start any section on marketing inspirations without mentioning Philip Kotler. The pioneer of marketing and someone I always looked up to. I have loads of his books at home, and admire him so much that some of the books are as good as new…

Seth Godin’s podcast always provides a wonderful perspective on things, and there are lots of people out there that just talk sense, Ryan Wallman and Tom Goodwin to name a few. There are brands in and outside recruitment I admire and take inspiration from. I have taken inspiration from all sorts. QPR, Las Iguanas, Phaidon and Austin Fraser to name a few. Inspiration is everywhere.

What are the biggest challenges you face in your recruitment marketing job?
The challenges constantly change! Right now, we are at an incredibly exciting phase at Roc where we have agreed the marketing strategy and currently at implementation stage so for me right now it’s about connecting every single dot. Understanding every single work flow and ensuring there and no data gaps in everything we are tracking. So the big picture stuff is agreed, it’s now time to pull up the sleeves and get stuck into tech, spreadhseets and a lot of whiteboards… In all honesty, I’m lucky to be in a business that ‘gets’ marketing and the value and role it can play in the sales process.

What is your proudest recruitment marketing achievement?
I’m not very good at looking back at being proud of achievements. It’s just my nature to always look back and see what wasn’t done and how it could be done better. That’s what gives me my drive I think. I’m definitely proud of the people I have managed. Taking on junior marketing professionals and seeing them develop their careers and grow their passion for marketing is incredibly rewarding.

If I had to pick 1 thing I would say it was the transition of marketing at GCS. I was literally hired to be the colouring in department. To create flyers and brochures and make things look pretty. There was no real relation to helping sales in the job spec. But over my time there marketing became a department that was involved in business strategy, and delivered tangible/trackable ROI. I like to see it as moving from just a business output to a strategic input. I suppose that whole journey is something that involved in can be very proud of.

What do you think the future holds for recruitment marketing?
Clearly so much has changed since I started in 2006 but what excites me is that the more businesses are embracing marketing technology than ever before. The future is incredibly exciting for today’s recruitment marketers and it’s part of the reason I still love working in this sector. Whether automation, chatbots or end to end marketing attribution, there is so much for marketers to embrace. But for me I think the future of recruitment marketing is about marketing being closer to sales. And closer to customers. With all the tech, data and knowledge that marketing can and will deliver, there shouldn’t be any more colouring in departments!

robinson medical recruitment

The art of the one-man team

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Surely a ‘team’ can’t be only one person? Can you call one person a ‘function’? Does any of this even matter??

I found myself questioning this on my morning commute earlier this week. Now normally my commute (30-40 minutes door-to-door) is spent catching up on TV boxsets rather than profound thinking. I realise that people reading this style of post will most likely be seeking intuitive answers and cutting-edge thinking. I’m the wrong ‘author’, ‘contributor’, whatever, for that sort of enlightenment.

What I am is a marketer who occasionally over-analyses menial things when he has time on his hands. Or when procrastinating to avoid something far more important…I’m a great fan of that!

I’m currently the sole marketing resource for a forward-thinking healthcare recruitment firm with operations across the UK and Australia. This is a greenfield role with a tremendous mixture of “roll your sleeves up and get stuck in” and blue sky strategic thinking…apologies for the cringe-inducing jargon.

Personally I don’t enjoy referring to myself by job title e.g. “I’m the Executive Vice President of Thought Process Analysis for the recruitment vertical at Company XYZ”. So how should I introduce myself, either face-to-face or over the phone?

Am I responsible for the marketing function? Do I led the marketing team? Do I provide marketing support? (Again, I refer you to the 3rd paragraph description of my history of over-analysing menial things).

My thoughts wander to a comment from a previous Managing Director “People don’t care about your title, they only want to know what you can do for them”, or words to that effect.

Your personal branding

Likewise a recent conference keynote speaker explained his thoughts on personal brand positioning highlighting that an introduction should follow a basic set up of:

My name is…

I help companies/individuals to…

In order to….


Your personal branding is never more important than when working as a team of one, both internally and outside of your organisation. A sole operator needs to elevate their role. Be seen. Be heard. Be approachable. You don’t need to be the most knowledgeable person in the room, but you do need to instill confidence in those around you.

They claim that there’s no ‘I’ in team, but there is an ‘M’ and ‘E’. And in this case, only ME in this team!

In conversation with Matthew Payne

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We spoke to Matthew Payne (Marketing Manager of Caspian One) to learn more about his career, the challenges of entering a recruitment business when you’ve had a career elsewhere and the approach he’s taken.


“You need to make sure you have got the right support networks in place”



alexa bradbury guidant

An interview with recruitment marketer……

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…… Alexa Bradbury

Current Position: Global Marketing Director

Company: Guidant Global

Years in recruitment marketing: 14 (+6 years in commercial property marketing)

Briefly describe your recruitment marketing career to date?
I began my career in the marketing team at Michael Page (now Page Group) in 2000 where I started as an Account Executive and worked my way up to Marketing Manager. I was there for 6 years and loved it. Most of my time was spent managing high volumes of print ads and offline campaigns but digital was also starting to come to the fore. It was a fast paced, hectic environment and a steep learning curve. The company gave me a great understanding of recruitment and a strong work ethic. I then moved on to the SR Group before leaving the recruitment sector to work in commercial property marketing for 6 years for a Morgan Stanley Real Estate company. I was tempted back to recruitment marketing by the role at Guidant, a Global MSP / RPO which is also part of Impellam.

What did you want to be when you were growing up?
I think like most kids, I didn’t really know! I enjoyed English and Politics at school and had notions of being a journalist. Things only became clearer when I went to uni to study business and chose marketing as part of my first year course. I loved it and went on to do a marketing degree. As for recruitment – like most people I had never even considered it. That changed when I was invited for an interview at Michael Page and they offered me an internal marketing position.

Who inspires you (both in recruitment and outside)?
I am inspired by anyone that’s overcome adversity to achieve great things and those that focus not on just on themselves but on influencing and leading others. I am very lucky to have worked with many inspirational leaders, mentors and colleagues in my career. Also to be involved with RIDI, the recruitment industry disability initiative and to have met so many inspirational people through that is a real privilege.

What are the biggest challenges you face in your recruitment marketing job?
Historically, talent acquisition, employer branding and recruitment marketing have struggled to get senior stakeholder attention and buy-in for appropriate budgets to drive quality talent pipelines. However, in such a candidate driven market, that is changing and employers are more open to new strategies instead of relying on reactive, tactical approaches to their recruitment. Our MSP and RPO clients are now very open to discussing their long term workforce planning strategies with us and enabling us to help drive their strategic employer branding and recruitment marketing activities. This applies not just to attracting and engaging permanent workforces but to the recruitment of contractors and consultants as well. I think we’ll see that proactive approach continue to grow as employers and recruiters combine great marketing, technology and people to attract and engage top talent, whatever form it takes.

What is your proudest recruitment marketing achievement?
Last year my team won Recruitment Marketing Campaign of the year at the 2018 recruiter awards for a campaign we produced on behalf of our client Shop Direct. It was a real coup as we were up against some seriously strong competition from employer brand agencies who have much bigger budgets and resources compared to our small internal team. So it felt a bit David vs Goliath.

What do you think the future holds for recruitment marketing?
It’s continually evolving and as candidates and consumers become ever more discerning, recruitment is moving from a sales led industry to a sales and marketing led industry. Marketing already has a huge role to play in delivering the talent pipelines our clients rely on. That means our marketing teams are becoming ever more client facing. We are also working closely with our tech colleagues to implement the latest disruptive and emerging tech into our client programs. It’s an exiting time to work in recruitment marketing!

Marketing Executive

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Job title:
Marketing Executive

Contract Type:


Recruitment, Marketing

£25,000 – £30,000

Job Description

Are you an ambitious, out-going, confident individual who wants career progression within marketing? Then look no further! This is a fantastic opportunity to work as a Marketing Assistant reporting directly into the Head of Marketing.

My client is a well-established successful International Recruitment Consultancy with a distinctive and modern vision which is equally fun, social and supportive providing a great atmosphere to work in. The ideal candidate to join their marketing team will be an ambitious and confident individual; with the prospect to grow and progress within the company, this is the perfect role for someone who really enjoys all aspects of marketing.

This role offers the right candidate the opportunity to be very hands-on working alongside the Head of Marketing; they will be involved in all aspects of marketing, including being responsible for content creation, the company website, email marketing, and social media.

Key responsibilities:

  • Creating content to support the Head of Marketing and Sales teams across the global offices.
  • Manage all social media platforms, as well as website content.
  • Assisting with email marketing, assisting with analysis and making recommendations for improvements
  • Assist the Head of Marketing with any on-going marketing projects
  • Coordinator with the sales team and other business areas to ensure relevant input across marketing strategies.
  • Adding new content to the company website
  • Assess the results of a marketing campaign and assisting with event management.
  • Monitor all analytics for all online activities and flag up issues accordingly
  • Liaising with external suppliers

Essential experience and skills:

  • At least 18 months of Marketing experience in Recruitment or a Sales environment
  • Excellent written and verbal communications skills
  • Experienced with content creation
  • Understanding of/experience using Website CMS and CRM databases
  • Must have excellent attention to detail
  • Pro-active and a self-starter
  • Adaptable with strong time management skills
  • Ability to prioritise

To apply

Marketing Manager

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Job Location

£25,000 – £35,000

Seniority level
Mid-Senior level

Employment type

Job function
Marketing Management

Marketing and AdvertisingPublic Relations and CommunicationsInformation Technology and Services

Role summary:

As Marketing Manager, you are fundamental to the success of our business. With a focus on marketing our services, publicising events and championing our partnerships, you will be responsible for growing our reputation as a specialist provider of solutions to the world of data. Your activities will drive brand awareness and engagement, ultimately helping us hit our numbers for the year.

Company profile:

Eden Smith is a supplier of specialist solutions in the world of data. We have a unique business model comprising 3 distinct but complimentary divisions – consulting on data technologies, strategy and workforce planning, forging a link between education and employers, and providing staffing solutions.

Like all start-ups our business is subject to change as we grow – you should both aspire to grow with us and be interested in supporting more junior staff in their development. As you master the list of tasks below you will be given the opportunity to expand your role, remit and responsibilities.

Key deliverables:

  • Devising a marketing strategy with the CEO focussed on supporting sales and driving brand recognition.
  • Compiling a 2019 marketing plan specific to our products, channels and target audiences.
  • Composing content calendar delivered in collaboration with the Marketing Exec.
  • Writing a marketing playbook, including voice of the brand and content guidelines.
  • Raising the profile and registrations for all events including BigDataLDN, DataTalks, meetups and others.
  • Devising and executing go-to-market strategies for key product and service partnerships.
  • Working with teams to create integrated marketing content plans for multiple sectors.
  • Redesigning, building and launching a newly branded website.
  • Optimising promotional and merchandising opportunities.
  • Supporting events partner and associated PR, design & content team.
  • Introducing and tracking performance metrics, looking to continually optimise.

Skills and Requirements:

  • Equivalent experience in a B2B / IT marketing role – BA/BS degree in Marketing / Communications optional
  • Experience with PowerPoint, Google Slides, Excel, and Google Sheets
  • Experience with Photoshop and/or Pixlr
  • Experience with the Adobe Creative Suite
  • Experience with WordPress for managing, designing and improving the website
  • Experience in HTML is a plus
  • Experience with major social media platforms, including LinkedIn, Facebook, Twitter
  • Excellent written and verbal communication skills
  • Strong attention to detail
  • Excellent time management
  • Self-starter who can multitask, solve problems, and take ownership of projects
  • Ability for forge strong working relationships with a variety of colleagues
  • Ability to adapt to and operate effectively in a fast-paced and evolving team environment

You will also be an innovator, a creative person at heart, a stickler for detail and an expert communicator across all forums.

If you are interested, please send a CV as soon as possible by clicking the apply button.

Alternatively send us something else – something that will demonstrate your creative flair, writing capability or interest in cutting edge technology and the world of data. Impress us – stand out.

To apply

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